There are no limits to the infinite possibilities of technology, except for the unfortunate fact that so-called technology often does not match reality very well. This is what the technology gap is all about, and it is my job to bridge this gap the best I can.

Take for instance the following.

I am looking into the possibilities of extending my product portfolio by including the Quadstream technology. Yesterday, I had a long and interesting meeting with the developer and founder of this engaging, young-buck enterprise. At first glance, this offering looks impressive, and provides a definite plus for marketing your stuff better through the Internet.

Improving the user experience is one of the important aspects that all web site designers should keep in mind. This product allows the potential buyer to view and interact with a 3d model, thereby greatly increasing the chances that the customer will actually carry through purchase (conversion). At least that is how the argument goes. I think that it is a good start in the right direction.

But in the end, will this state-of-the-art product help bridge the gap? I believe it can if it is positioned properly in light of what the customer "really" needs.

In the meantime, I have to consider how such a technical thing can be marketed better, e.g. bridging the huge gap between the infinite possibilities of Internet technology and the actual requirements of potential customers.

Does it really extend my product portfolio? That's the million dollar question right now.