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Graduated from Stanford 6-5-1979 ago.
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The messages (questions) are good. These are a lot of the questions that we have to solve for our clients as well (don't worry, we aren't taking business right now). Frankly, and saying this in my friend voice, I am not so sure that the presentation is so much professional as merely interesting. Where are you planning to use something like this? I would recommend that the target area for the text would be a little to the right so that none of the text lies over a bar of the graph (which almost looks like an ad frequency chart). I also wonder what it would look like with fades/dissolves instead of zooms. Those are my thoughts. Hope I don't offend.
I kind of prefer that zoom in from big to small look, so I will leave it as is. Also, I felt that centering the text was more important than letting some parts get obscured by the bar graph behind. But I think you might be right, so I will try to shift it slightly to the left so it is more readable. Thanks.
Alright, it took some extra work but it was well worth it. I repositioned the text so that it always appears within a solid white background. Some of the longer two-liners had to be folded back into three lines, but no problem. Thanks Stu, I now have to admit that it tools a lot better.
It looks all dynamic and spiffy to me. I have only one question: What's a 'churn-rate'?
But I guess your prospective clients know what it is...
The official definition of churn can be found in my next entry called Churning away. Sometimes I fail to realize that maybe not everyone is familiar with the esoteric world of web metrics. Thanks for the question, Joan. Hope this helps.
much better!!!