According to the book I am reading, one of the important principles to which one should focus is:

"Tackle your toughest challenge today."

So then what does this mean to me? Well, at the moment my biggest challenge is:

"Inspire and lead those around me with the proper mix of enthusiasm, positive thinking and clear objectives during difficult times of change. While the future is uncertain, the team and I can influence progress to a great degree, more so than we realize."

My main challenge then is to convince and inspire.