- Eliminate waste: Spend time only on what adds real customer value.
- Amplify learning: When you have tough problems, increase feedback.
- Decide as late as possible: Keep your options open as long as practical, but no longer.
- Deliver as fast as possible: Deliver value to customers as soon as they ask for it.
- Empower the team: Let people who add value use their full potential.
- Build integrity in: Don't try to tack on integrity after the fact, build it in.
- See the whole: Beware of the temptation to optimize parts at the expense of the whole.
